Justin Kline shares why traditional cold outbound marketing has become ineffective in today’s business environment, revealing how his recent experiment with 10,000 cold outreach activities produced zero qualified leads while inbound efforts targeting the same audience generated multiple opportunities. He provides a practical three-tier approach to generating revenue without cold outreach—focusing on current customers, activating your network, and engaging in buyer communities—while emphasizing the shift from ”always be closing” to ”always be helping” as the key to modern sales success.