RevOps expert David Plutschak reveals how creating a ”data dictionary” that clearly defines key terms and metrics across departments can transform organizational alignment, eliminate subjective forecasting, and drive measurable business growth. Drawing from his experiences at companies like PandaDoc and Outreach.io, he explains that while this process may seem tedious upfront, it creates the foundation for scaling your business effectively by ensuring everyone from marketing to sales to customer success speaks the same language—preventing the all-too-common scenario where leads are ”thrown over the fence” with mismatched expectations that leave customers confused and teams frustrated.