Ali Mirza delivers a no-holds-barred critique of business leaders who slowly kill their companies by avoiding tough decisions, maintaining loyalty to underperformers, and refusing to eliminate ”sacred cows.” Through vivid analogies and real-world case studies, he reveals how one client reduced headcount by 30% while nearly doubling revenue, offering a framework for segmenting teams based on skill level and providing the appropriate coaching style for each—from behavioral fundamentals for beginners to philosophical nuances for experts.