There are few moments in an industry's history where a trend or emerging technology introduces a step function that unlocks an entirely new level of growth. With the rise of D2C and other web based experiences, game publishers are experiencing a rare opportunity to increase profits and establish better long term relationships with players. But how can an industry often reliant on gatekeepers and walled-garden ecosystems build out innovative web teams that quickly and effectively take advantage of this historic opportunity?
In this episode of Growth Stage, we interview Caleb Brown of X-Team, a provider of technology talent as a service for top game publishers, about his thoughts around the drivers behind the rise of web experiences in gaming, the key challenges of building an innovative web team from scratch, and how top game publishers & studios are approaching building out their own innovative web teams.
If you're wondering how you'll develop your own web strategy to take advantage of this historic opportunity, don't miss this episode of Growth Stage. Watch or listen now!
00:00 Introduction to the Rise of Web in Gaming
07:32 Understanding X-Team and Its Role
14:18 The Shift Towards Direct-to-Consumer Models
15:51 Building Innovative Web Teams
27:43 The Product vs. Marketing Dynamic
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