If you've recently launched a web store to take advantage of new steering rules on iOS in the US or even if you're an old pro at web store monetization, you may be wondering what is the best way to price and package my in-game items or subscriptions on my web store vs. what I offer in-game through app stores.
In this episode of Growth Stage we interview Chip Thurston, Head of Gaming at FastSpring and former monetization leader at Scopely and SciPlay, about his thoughts around how pricing and packaging strategies differ in-game vs. on a web store, what are the top considerations, the role of creators in driving web store value, and how to strike the right balance in rewarding players and increasing your profits.
If you're scratching your head wondering what the best pricing and packaging strategies are for your game and web store, don't miss this episode of Growth Stage. Watch or listen now!
Transcript available on the FastSpring blog.
00:00 Introduction to Pricing and Packaging Strategies
05:12 Understanding Game Economy and Player Empathy
09:54 Direct-to-Consumer: Web Store vs. App Store
15:09 Balancing Player Choices and Monetization
20:13 The Role of Creators in Driving Web Store Traffic
25:07 Attribution and Incremental Purchases
30:04 Key Takeaways for Web Store Success
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for digital products, FastSpring delivers an all-in-one solution for payments, subscriptions, and automated tax compliance — enabling digital businesses to expand globally with reduced complexity and lower costs.
