Conversation with brandiD’s Founder and CEO Rachel Gogos about how SaaS leaders can build personal brands that drive connection, credibility, and growth.

Your personal brand is more than a polished LinkedIn profile — it’s how you stand out, connect with customers, and build long-term credibility as a founder or executive. But how do you create an authentic personal brand that actually works?

In this episode of Growth Stage, we talk with Rachel Gogos — Founder and CEO of brandiD — about her SOULiD framework and how digital business leaders can craft a brand that reflects who they truly are, while supporting their business goals.

Rachel shares:

• What makes up a strong personal brand (and why every founder already has one).
• How personal branding boosts clarity, confidence, and even company resilience.
• Practical ways SaaS leaders can uncover and express their unique identity.
• Mistakes to avoid (like overusing AI or oversharing on social media).
• Why consistency matters more than perfection.

If you're a founder, executive, or thought leader looking to stand out and connect with the right audience — without turning into a personal branding cliché — this episode is for you. Listen now!

Transcript available on the FastSpring blog.

This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther, faster.