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Growth Signals — Lessons on Startup Marketing
Utkarsh Rai
11 episodes
1 week ago
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.
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Marketing
Business
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All content for Growth Signals — Lessons on Startup Marketing is the property of Utkarsh Rai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.
Show more...
Marketing
Business
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How To Write a Winning Brand Story
Growth Signals — Lessons on Startup Marketing
8 minutes 33 seconds
4 years ago
How To Write a Winning Brand Story

In this episode, we’ll talk about brand stories and everything you need to build one.

By the end of this episode, you’ll:

  • Know the essentials of building a brand early on
  • Realize how top businesses curate their brand through storytelling
  • Learn about different story arcs to write your brand story

Too Cool by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4534-too-cool
License: https://filmmusic.io/standard-license

Growth Signals — Lessons on Startup Marketing
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.