How To Plan and Spend Your Marketing Budget

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Growth Signals — Lessons on Startup Marketing

Utkarsh Rai

11 episodes

1 week ago

What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.

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How To Plan and Spend Your Marketing Budget

Growth Signals — Lessons on Startup Marketing

12 minutes 31 seconds

4 years ago

How To Plan and Spend Your Marketing Budget

In this episode, we’ll talk about how businesses should think about their marketing budget and how to spend it judiciously.

By the end of this episode, you’ll:

Understand how to use data for optimizing your marketing spends
You’ll realize where your competitors are spending their budget
Would Know how to segment your marketing efforts for short and long term impact

Want to get featured in future episodes? Send your questions or opinion using a voice note: https://anchor.fm/growth-signals/message

Credits:

Too Cool by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4534-too-cool

License: https://filmmusic.io/standard-license

Help to create this episode was provided by Sachin Vats and Deepesh Tomar.