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Growth Signals — Lessons on Startup Marketing
Utkarsh Rai
11 episodes
1 week ago
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.
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Marketing
Business
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All content for Growth Signals — Lessons on Startup Marketing is the property of Utkarsh Rai and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.
Show more...
Marketing
Business
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How To Manage and Outsource Your Marketing Efforts
Growth Signals — Lessons on Startup Marketing
10 minutes 31 seconds
4 years ago
How To Manage and Outsource Your Marketing Efforts

In this episode, we’ll discuss ways to compound business growth through your marketing efforts.

We’ll cover how you can effectively manage and outsource a part of your marketing arm, especially if you have a small or no marketing unit.

Key Take-aways:

  • Understanding functions/activities which you can or can’t manage in-house
  • Hiring and building a remote marketing arm
  • Budgeting and measuring your external marketing efforts
Growth Signals — Lessons on Startup Marketing
What's a growth signal? It's a sign to thrive and proliferate. For businesses, it's their reason to exist. How's the growth signals podcast different? It is a show to help startup founders and marketers get curious about scale. Here, we'll not talk about ideas but questions to ask yourself when struggling to grow. This podcast is to help you think about marketing the right way. We’ll cover strategies, learnings, and experiments that didn’t scale. Things that I learned the hard way during my time at Mettl, VWO, and Airmeet. All that, in weekly 10-minute episodes on growth marketing.