#40 - Giacomo Poggiali: Trust Is the Product: How Giacomo’s Referral-Only Network Became a Growth Engine

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growth path

Andy Culligan

47 episodes

2 days ago

Where Extraordinary Journeys Fuel Extraordinary Growth

Marketing

Business

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Where Extraordinary Journeys Fuel Extraordinary Growth

Marketing

Business

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#40 - Giacomo Poggiali: Trust Is the Product: How Giacomo’s Referral-Only Network Became a Growth Engine

growth path

21 minutes 32 seconds

3 months ago

#40 - Giacomo Poggiali: Trust Is the Product: How Giacomo’s Referral-Only Network Became a Growth Engine

Giacomo Poggiali splits his time as a fractional product manager and venture builder, as well as being a product coach for acceleration programs.

He came onto the show to talk about how he helps early-stage startups go from idea to product people actually want; drawing from his experience at 500 Global, and creating a trusted, referral-only network that keeps delivering value even when he's at capacity.

➡️ Key topics

500 Global - one of the most acceleration network in the world
Working with FinTech startups in recent years
Challenge he tries to solve: will people want it or make it in a way that people will find useful?
How to find your target audience / early adoptor
How he built UBA: Connecting the potential economic incentive and the need for building a larger community of trusted people
Remaining a point of reference for potential clients even if you are at capacity, by referring good workers
How the exclusivity of his professional referral community has led to success

Where to find Giacomo:

https://www.linkedin.com/in/giacomopoggiali/

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