#ceo #marketingstrategy #podcasting #growthpath #purplepath

Dave is one of the co-founders at purple path, and master of all things content. In this episode he flips the script and interviews Andy, purple path CEO and usual growth path host.

Andy talks about his journey from big-brand CMO to award-winning founder, why he built Purple Path, and what it takes to scale smart.

➡️ Key topics

- Dave, co-founder of purple path, flips the script and interviews Andy

- Andy wins Marketer of the Year at Tekpon Awards

- Andy’s surgical path from C-level positions in big brands to fractional marketing, to creating the new business purple path

- How Andy’s ambition drove him to reach a scalable solution to his business

- Need to delegate and spread ownership across teams

- Building team alignment in organizations

- CEO must lead, and sales & marketing teams must talk!

- Do SDR belong in sales or marketing?

- Insights from starting the growth path episode as a passion project

- Sales-led-growth vs Product-led-growth

Where to find Andy:

https://www.linkedin.com/in/andy-culligan/

purplepath.io

🧐 Learn more

- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU

- Learn more about purple path ► https://www.purplepath.io

- Get more content ► https://www.purplepath.io/content

- Contact purple path ► https://www.purplepath.io/contact

- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union