Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link

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Growth-Minded Marketing

Steve Phipps

14 episodes

2 weeks ago

Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.

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Marketing

Business,

Management

Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link

Growth-Minded Marketing

35 minutes

3 months ago

Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link

Tired of scrambling for leads? A marketing coach can help you build a real strategy.

In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between current efforts and achieving long-term growth goals, ultimately making companies self-sufficient in their marketing endeavors.

In this episode, you'll also learn:

The difference between a marketing coach, agency, and a fractional CMO
Why more content or PPC isn't the solution when you're lacking strategy
How marketing coaching empowers teams to lead instead of react
Real examples of success and warning signs that coaching might be the right next step
How to talk with your CEO about bringing in a marketing coach

Timestamps

0:00 Introduction: The Marketing Gamble

00:24 The Need for Strategic Marketing Leadership

01:20 Welcome to the Growth Minded Marketing Podcast

01:43 The Marketing Wall: Challenges and Solutions

02:55 The Role of Marketing Coaching

03:23 Common Pitfalls in Marketing

04:45 What Real Marketing Coaching Looks Like

06:32 Addressing Objections to Marketing Coaching

13:56 The Difference Between Coaching and Fractional CMO

24:50 Practical Steps for CEOs and Marketing Managers

33:05 Conclusion and Resources

Quotes & Resources

“Most businesses don’t need more marketing. They need someone who knows how to lead it.”
“Real coaching isn’t about cheerleading—it’s strategic, hands-on, and built around your business.”
“With a coach, you're investing in internal capabilities, not just external deliverables.”

Book Mentioned: Endless Customers by Marcus Sheridan

Related Resource: 🧭 GUIDE™ Framework Series:

Get More Free Marketing Coaching: Wayfind Marketing Learning Center

Related Articles:

Grab the Free AI Marketing Guide: https://wayfindmarketing.com/ai-marketing-guide/
Take the Free B2B Marketing Assessment: https://wayfindmarketing.com/b2b-marketing-assessment/

Connect with the Hosts on LinkedIn:
Steve Phipps
AnnieLaurie Walters