When was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.
👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.
Episode Highlights:
Mentioned in this episode:
Next Episode:
We’re answering your biggest questions about the GUIDE Framework. It’s a rapid-fire Q&A, so don’t miss it!
🧭 The GUIDE™ Framework Podcast Series
Connect with us:
Timestamps:
00:00 Introduction: Is Your Marketing Working?
00:43 Welcome to the Growth-Minded Marketing Podcast
00:57 The Guide Marketing Framework Overview
02:10 The Importance of Evaluating Your Marketing
03:18 Tracking What Matters: Key Metrics
16:24 Using Tools and CRMs Effectively
22:23 Testing and Optimizing Your Marketing
29:43 Building a Rhythm of Reflection and Refinement
38:56 Conclusion: Implementing the Guide Marketing Framework
42:14 Next Episode: Answering Your Questions
