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Growth-Minded Marketing
Steve Phipps
14 episodes
2 weeks ago
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
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Marketing
Business,
Management
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All content for Growth-Minded Marketing is the property of Steve Phipps and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.
Show more...
Marketing
Business,
Management
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Ep. 13 - Faster Chaos or Force Multiplier? How to Use AI Strategically in Your Marketing
Growth-Minded Marketing
22 minutes
2 weeks ago
Ep. 13 - Faster Chaos or Force Multiplier? How to Use AI Strategically in Your Marketing

AI can help you scale your content—but without a plan, it leads to chaos, not results.

In this episode of Growth-Minded Marketing, we dive into a question every business leader should be asking: Is AI truly helping your marketing—or is it just helping you create more noise, faster?

Host Steve Phipps reveals why strategy—not speed—is the most important variable in today’s AI-driven marketing environment. With insights from Wayfind Marketing’s proprietary GUIDE Framework, this episode helps growth-minded CEOs avoid the trap of “faster chaos” and instead use AI as a purposeful multiplier.

In this episode, you'll learn:

  • Why AI isn't your marketing strategy—and what happens when you treat it like one
  • How to avoid turning AI into a content chaos machine
  • The biggest pitfalls CEOs and marketing teams face with AI-generated content
  • A breakdown of the GUIDE Framework—a strategic system for smart, scalable marketing
  • How to use AI tools like ChatGPT the right way: as a trained partner, not a one-click shortcut
  • The questions every marketer must ask to ensure content supports the customer journey
  • Why sales and marketing alignment is key to content success
  • Real-world advice for training AI to reflect your brand voice and support your goals

🎧 Episode Breakdown:

  • 00:00 Introduction: Is AI Helping or Hurting Your Marketing?
  • 00:58 The Importance of Strategy in AI-Driven Marketing
  • 04:52 Understanding the GUIDE Framework
  • 06:06 Generating Effective Content with AI
  • 14:43 Training AI Tools to Support Your Strategy
  • 19:20 Conclusion: Connecting Content to Purpose

About the Host

Steve Phipps is the CEO and Chief Strategist at Wayfind Marketing. As a seasoned entrepreneur and marketing leader, Steve helps B2B companies navigate the complexity of modern marketing with clarity and purpose. With years of executive experience and hands-on work across the marketing spectrum, Steve understands that marketing should be a business driver—not a distraction. He leads clients with a rare mix of curiosity, creativity, and strategic focus.

🔗 Related Resources

  • Listen to this podcast about the GUIDE Marketing Framework: What It Is & Why It Works
  • Learn how to: Generate Your Story and Strategy
  • Master your marketing with our Learning Center – Strategy Resources


Next Steps

🧭 Take the Free B2B Marketing Assessment

🎯 Grab the Free AI Marketing Guide

💼 Connect with the Hosts on LinkedIn:

  • Steve Phipps
  • AnnieLaurie Walters



Growth-Minded Marketing
Hosted by Steve Phipps of Wayfind Marketing, The Growth-Minded Marketing Podcast simplifies marketing for B2B CEOs ready to grow with confidence. Each episode offers real-world strategies, step-by-step coaching, and inspiring CEO interviews—all designed to help you align your marketing with your business goals, stop wasting time and money, and scale without the stress. If you’re a growth-minded leader tired of vague advice and underperforming tactics, this is your next step.