Leadership, Culture, and Honest Sales: A Conversation with Jonathan Torres
What if your company’s culture was your greatest sales and marketing tool? CEO Jonathan Torres shares how aligning vision, values, and strategy leads to growth with purpose. This episode is packed with real talk on leadership, honest sales, and building a business that actually lives its values.
Summary
In this episode, you’ll learn:
Guest Bio
Jonathan Torres, more affectionately known as “Torres”, is currently a Chair for C12 Memphis, a faith-based peer advisory group for business leaders and owners. He most recently served as the CEO at Frase Protection, a local residential and commercial security company. Torres’ background also includes experience as the CEO of Memphis Athletic Ministries and more than two decades of non-profit leadership experience serving the city of Memphis. He has been married to Janna for 20 years and they have three beautiful daughters, Jaidyn, Jazlyn and Joia.
Timestamps:
Time | Segment
00:00 | Introduction: The Loneliness at the Top
00:27 | Guest Introduction: Jonathan Torres
00:54 | The Power of Peer Groups
02:28 | Podcast Overview and Episode Focus
03:13 | Jonathan Torres' Leadership Journey
04:24 | Transition from Nonprofit to For‑Profit
06:16 | Building a Compelling Strategy
06:55 | Aligning Vision and Purpose
08:38 | Challenges in Sales and Marketing
14:38 | The Importance of Company Culture
21:40 | C12: Faith‑Based Peer Advisory
26:16 | Conclusion and Takeaways
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