
If your contracting company feels stuck at the same revenue… or stretched by fast growth, this episode is your playbook. Ryan Groth sits down with Andy Brown, founder of LULO Coaching and former COO of a rapidly scaling commercial roofing company, to break down how a fractional COO tightens operations and unlocks growth—especially for $5–30M, 10+ employee, service-based contractors.What you’ll learn:“Stuck vs. Stretched” Diagnostic: The two profiles that signal it’s time for a COO.Owner Focus Reset: Do what moves the needle; eliminate / automate / delegate the rest (including email triage).Operations, Defined: The full engine—people, SOPs, production, service, HR, accounting, tech—that delivers what sales sells.Process That Scales: Why you need a 1-page core process + granular SOPs + tech stack (e.g., Monday.com) to make it visible, repeatable, and accountable.Visionary/Integrator Reality Check: EOS is powerful—but timing and fit matter. Don’t “play $20M company” when you’re at $3M.Field Example: How to turn PM chaos into a simple 4-stage flow (handoff → pre-con → install → closeout) with owners and due dates.Who Andy helps: Service-based contractors in the $5–30M range who want healthy, sustainable growth (and leaders who want clarity, accountability, and margin in their calendar).Connect with Andy:Email: andy@lulocoach.comLinkedIn: Andy Brown — LULO CoachAbout STG: We train and coach owners, sales leaders, and reps in the trades to build elite sales teams and systems.👉 If this helped, like, comment, and subscribe for more conversations that turn chaos into scalable growth.Get free Skool community access and Ryan's Courses here:https://www.skool.com/sales-transform...