The Marketing Playbook for Startups with Andrew Miller, Founder of GrowthExpertz, Author, and Podcaster

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Growth Mavericks

Adam Callinan

21 episodes

2 days ago

This podcast dives deep into the tactical moves that drive business success, as well as the mental and physical resilience required to sustain it. Hosted by Adam Callinan, a seasoned entrepreneur with multiple exits, an avid outdoorsman, and an family man with crystal-clear priorities, each episode unpacks real-world challenges, actionable insights, and the mental and physical disciplines that fuel long-term personal and professional growth. Whether you’re scaling a startup or refining your mindset, disrupting your default is how business and life strike a balance.

Entrepreneurship

Business

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Entrepreneurship

Business

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The Marketing Playbook for Startups with Andrew Miller, Founder of GrowthExpertz, Author, and Podcaster

Growth Mavericks

39 minutes

8 months ago

The Marketing Playbook for Startups with Andrew Miller, Founder of GrowthExpertz, Author, and Podcaster

In this conversation, Adam Callinan and Andrew Startups delve into the intricacies of marketing and growth strategies for startups. Andrew shares his journey from founding a startup in college to establishing GrowthExpertz.com, a company dedicated to helping businesses optimize their marketing efforts. They discuss the common pitfalls startups face, particularly the tendency to jump into advertising without a solid marketing foundation. The conversation also touches on the importance of organic growth, the challenges of paid media, and the personal resilience required to navigate the startup landscape. Andrew emphasizes the need for founders to maintain a healthy work-life balance and invest in their personal development to achieve long-term success.

Takeaways

Marketing is not just advertising; it's about building a foundation.
Many startups waste money on ads without proper marketing strategies.
Organic growth is crucial before investing in paid media.
Social media often provides low ROI for early-stage startups.
Founders should focus on their health and well-being.
Batch content creation can streamline marketing efforts.
Investing in personal development is key for founders.
Imposter syndrome can be mitigated through personal achievements.
Building a supportive personal life can enhance professional success.
Understanding your audience is essential for effective marketing.

Chapters

00:00 Introduction and Background

04:30 The Evolution of Marketing Strategies

07:37 Understanding Marketing Foundations

10:27 Identifying Ideal Clients

13:09 Current Trends in B2C Marketing

15:55 The Importance of Organic Growth

18:48 Reflections on Paid Media and Business Growth

20:59 The Shift in Social Media Marketing

26:02 Building Resilience as a Founder

30:10 The Importance of Supportive Relationships

32:38 Mental and Physical Health Strategies for Founders

37:12 Parting Words and Resources for Founders

39:00 PodClose.mp4

Keywords

growth experts, marketing strategies, startup success, organic growth, advertising pitfalls, B2C marketing, founder resilience, personal development, health optimization, business insights, eCommerce

GrowthMavericksPodcast.com