Profitability Over Hype: How OSHUN Is Doing It Differently with founder Joe Welstead

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Growth Mavericks

Adam Callinan

21 episodes

2 days ago

This podcast dives deep into the tactical moves that drive business success, as well as the mental and physical resilience required to sustain it. Hosted by Adam Callinan, a seasoned entrepreneur with multiple exits, an avid outdoorsman, and an family man with crystal-clear priorities, each episode unpacks real-world challenges, actionable insights, and the mental and physical disciplines that fuel long-term personal and professional growth. Whether you’re scaling a startup or refining your mindset, disrupting your default is how business and life strike a balance.

Entrepreneurship

Business

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All content for Growth Mavericks is the property of Adam Callinan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business

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Profitability Over Hype: How OSHUN Is Doing It Differently with founder Joe Welstead

Growth Mavericks

46 minutes

3 months ago

Profitability Over Hype: How OSHUN Is Doing It Differently with founder Joe Welstead

In this conversation, Joe Welstead, founder of DrinkOSHUN, shares his journey from professional swimmer to successful entrepreneur in the supplement and electrolyte industry. He reflects on the challenges he faced early in life, the lessons learned from building his previous venture, Motion Nutrition, and how he applied those insights to create a unique, health-focused approach to electrolytes with OSHUN. Joe dives into the role of mentorship, community building, and launching a profitable business from day one. He emphasizes how quality supplements and a clear health mission can fuel long-term business growth, proving that in entrepreneurship, a focus on consumer well-being beats hype-driven marketing.

https://drinkoshun.co/
www.pentane.com
www.growthmaverickspodcast.com

Takeaways

Early rejection fueled Joe’s determination and resilience.
Transitioning from athlete to entrepreneur brought unique challenges.
Deep research into nutrition shaped Joe’s first steps in entrepreneurship.
Motion Nutrition was founded to fill a gap in the supplement market with clean, high-quality products.
OSHUN launched with a focus on everyday health benefits of electrolytes, not just performance.
Community engagement began before the product launch to validate market demand.
Mentorship played a pivotal role in Joe’s entrepreneurial growth.
Being profitable from day one allows OSHUN to control its business direction.
Product quality is more important than marketing gimmicks for long-term business growth.
Building a network through genuine relationships creates lasting success in entrepreneurship.

Chapters
00:00 From Swimmer to Entrepreneur: The Journey Begins
13:56 Building Motion Nutrition: The Rise of a Supplement Brand
26:33 Product Focus: The Power of One with OSHUN
29:18 Community Engagement Before Launching OSHUN
33:02 The Importance of Early Feedback in Entrepreneurship
34:30 Leveraging Athletic Experience in Business Growth
37:32 Building a Strong Network for Mentorship
40:24 Profitability from Day One: OSHUN’s New Approach to Supplements
43:11 Creating a Sustainable Business Model in the Health Industry
46:14 PodClose.mp4