In this episode of the Growth Mavericks Podcast, host Adam Callinan sits down with Alexandra Cristin, founder of Glam Seamless, to unpack an extraordinary journey — from growing up in poverty to building and selling an 8-figure eCommerce brand. Alexandra shares how she turned $1,500 and two shades of hair extensions into one of the most recognized online brands in the beauty space — without paid ads. She credits SEO, relentless content creation, and the power of constraints for forcing creative, profitable growth. After scaling Glam Seamless to over $10 million in annual revenue, Alexandra sold to private equity — and learned the hard way that staying on post-acquisition can drain even the most driven founder. From burnout to rebuilding her passion, she opens up about her biggest lessons on leadership, legacy, and self-restoration.
Adam and Alexandra also dive into:
If you’re an eCommerce founder or operator heading into Q4, this is the ultimate conversation about scaling sustainably — without losing yourself in the process.
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