In this conversation, Amita Massey, founder of Glowbody, shares her inspiring journey from battling a severe eating disorder to creating a wellness brand focused on empowering women. She discusses the importance of mental health, the challenges of entrepreneurship, and her innovative approach to product development. Amita emphasizes the significance of self-care routines and maintaining a balance between personal life and business. The discussion also touches on the role of social media and data in understanding customer needs, as well as the evolving landscape of the supplement industry.

Chapters

00:00 Introduction and Setting the Stage

02:05 Amita's Entrepreneurial Journey Begins

03:40 Overcoming Adversity: Amita's Personal Story

06:41 The Birth of Glowbody: From Struggles to Success

09:45 Navigating the Protein Powder Industry

12:24 Building a Brand: Direct to Consumer vs. Wholesale

15:20 The Challenges of Facebook Advertising

17:50 Understanding Customer Insights

19:20 Evolving Product Line and Innovation

22:54 Testing New Products and Customer Engagement

25:45 The Importance of Human Connection

27:16 Mental Health and Self-Care Strategies

28:26 Creating Non-Negotiables for Wellness

32:38 Finding Balance Beyond Business

37:34 Connecting with Amita and Her Journey

39:15 PodClose.mp4

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