Web-to-app funnels are huge in subscription apps. Andrey Shaktin has optimized more than 3,000 web-to-app funnels, and he's sharing 10 top tips for optimizing funnels ... including 1 that boosts your revenue 20%.

In this episode of Growth Masterminds, we dive deep into optimizing web-to app funnels with Andrey Shaktin, CEO of FunnelFox.

We explore best practices for building and scaling subscription app funnels, discuss the commonalities and differences across various verticals, and offer tips for effective user acquisition and conversion strategies.

Andrey shares his extensive experience from creative testing and landing page design to payment flow optimization and the role of AI-generated content in modern funnels.

Discover the essential elements of successful funnels, learn what to avoid, and get insights into launching and optimizing multiple funnels. Whether you’re a seasoned growth marketer or a newcomer, this episode is packed with valuable takeaways to help you enhance your funnel performance and drive revenue growth.

00:00 Introduction to Growth Masterminds

00:34 Common Traits of Successful Funnels

00:59 Vertical Differences in Funnel Usage

02:13 Essential Elements of a Funnel

02:27 Tips for Approaching Funnels

03:37 What Not to Do in Funnels

05:42 The Role of AI in Funnels

06:56 Multiple Funnels for Different Audiences

10:24 Building Effective Start Landing Pages

18:37 Importance of Email Collection

21:06 Critical Aspects of Paywalls

23:07 Optimal Funnel Length

25:11 Geographical Differences in Funnels

26:02 Effective User Acquisition Channels

27:22 Conclusion and Final Thoughts