What do mobile analytics and marketing measurement look like in 2025?

In this episode of Growth Masterminds we chat with Barbara Galiza, a seasoned marketer, entrepreneur, and founder of FixMyTracking.

Barbara shares insights from her rich career journey in growth marketing, touching on the complexities of modern marketing measurement, the impact of Apple's ATT guidelines, and the challenges of cross-device tracking.

We discuss click-based attribution's limitations and the importance of understanding and leveraging multiple data sources. Barbara and host John Koetsier provide practical advice on dealing with mobile measurement partners (MMPs) and emphasizes the importance of both reporting and real-time campaign optimization.

Tune in for an in-depth look at navigating today's evolving digital marketing landscape.

00:00 Welcome to Growth Masterminds

01:18 Meet Barbara Galiza

01:54 Barbara's Career Journey

03:50 The Importance of Marketing Data

05:56 Understanding Marketing Measurement

09:03 Challenges in Attribution and Tracking

11:44 The Future of Marketing Measurement

14:04 Practical Tips for Marketers

22:56 Concluding Thoughts