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Growth Masterminds: mobile growth podcast
Singular
181 episodes
6 days ago
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
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Marketing
Business
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All content for Growth Masterminds: mobile growth podcast is the property of Singular and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.
Show more...
Marketing
Business
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Creative IQ: AI-powered creative optimization for performance marketers
Growth Masterminds: mobile growth podcast
18 minutes 44 seconds
5 months ago
Creative IQ: AI-powered creative optimization for performance marketers

How do you unlock insights from all your creative to make your ads work better? Singular's releasing Creative IQ for AI-powered insights to make your creative optimization even better, helping you drive huge performance gains.


In this Growth Masterminds host John Koetsier chats with the product manager leading development of Creative IQ, Lisi Gardiner.


They discuss the key challenges markers face with ad creative, the incredible responsiveness of the new Creative IQ gallery view, how Creative IQ enhances creative data analysis, and the power of AI tagging to optimize ad performance. You'll also see how how Creative IQ helps marketers enhance cross-functional collaboration, maximize ROI with detailed, AI-driven insights, and generate unstoppable creative growth.


Tune in for an in-depth look at how this revolutionary tool is set to transform creative marketing in 2025 and beyond.


00:00 Introduction to the New Gallery View

00:37 The Evolution of Creative Testing

01:27 Understanding the Problem

04:15 Creative IQ Features and Benefits

08:22 AI Tagging Explained

12:35 Creative ROI and Gallery View

14:07 Cross-Functional Collaboration

14:57 Early Feedback and Future Plans

18:05 Conclusion and Final Thoughts

Growth Masterminds: mobile growth podcast
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.