AI is changing everything in marketing

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Growth Masterminds: mobile growth podcast

Singular

181 episodes

1 week ago

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, granularity, fraud, privacy, success in China ... and much, much more.

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Marketing

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AI is changing everything in marketing

Growth Masterminds: mobile growth podcast

30 minutes 56 seconds

4 months ago

AI is changing everything in marketing

AI is changing everything in marketing. Targeting, measurement, creative, content, budgets, optimization ... everything.

In this Growth Masterminds host John Koetsier welcomes Lior Elden, COO of Moburst. They chat about how AI is revolutionizing the landscape of mobile marketing.

Learn about the latest integrations of AI with cloud systems that allow marketers to directly interact with their data, addressing questions like campaign effectiveness, ad performance, and creative longevity. Dive into stimulating conversations on the role of AI in analysis, creative messaging, content creation, budget optimization, and targeting.

Discover insights on customized AI applications, the evolving measurement ecosystem, and the exciting potential of personalized marketing strategies. Don't miss this comprehensive overview of how AI is shaping the future of mobile marketing.

00:00 Introduction: The Impact of AI on Mobile Marketing

00:31 The Shift in Search Behavior Due to AI

01:23 Optimizing Marketing Strategies with AI

02:20 AI in Campaign Analysis and Data Democratization

09:21 Creative Uses of AI in Marketing

13:00 AI-Driven Messaging and Content Creation

18:19 Budget Optimization with AI

21:26 Targeting and Audience Segmentation with AI

25:09 The Future of AI in Marketing Teams

27:44 Conclusion: Getting Started with AI in Marketing