Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.
www.growthmachines.com
Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.
www.growthmachines.com
In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company.
He discusses the importance of understanding customer pain points, the implementation of a product-led sales strategy, and the challenges of engaging non-hand raisers. Costas also highlights the significance of leveraging data for marketing strategies and improving lead qualification processes.
Chapters:
00:00 Introduction to Costas Yenis and Holded
03:03 Costas's Unique Sales Journey
05:51 Product-Led Growth and Sales Strategy
12:01 Engaging Hand Raisers and ConversionStrategies
17:52 Leveraging Data for Marketing andSales Optimization
