The sales paradigm shift

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 day ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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The sales paradigm shift | Leah Tharin

Growth Machines: Combining Product-Led Growth and Sales

28 minutes 30 seconds

1 year ago

The sales paradigm shift | Leah Tharin

In the fifth episode of the Growth Machines podcast, I sit down with Leah Tharin. Leah is a leading Product-Led Growth (PLG) advisor for scaling B2B companies and Interim CPGO of GotPhoto. She led products like Jua and Smallpdf and is portfolio growth advisor to VC funds like Notion Capital. She writes about her experiences and hosts a podcast on Leah’s ProducTea.In our talk, Leah emphasizes the merging of PLG and traditional sales approaches, advocating for data-driven sales strategies. She ...