The more you give, the better your leads get qualified

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 week ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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All content for Growth Machines: Combining Product-Led Growth and Sales is the property of Vincent Jong and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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The more you give, the better your leads get qualified | Mathias Thulin, GetAccept

Growth Machines: Combining Product-Led Growth and Sales

17 minutes 45 seconds

1 year ago

The more you give, the better your leads get qualified | Mathias Thulin, GetAccept

On this episode of the Growth Machines podcast I speak with Mathias Thulin from GetAccept. He shares how they developed the Go-to-Market model for GetAccept going from sales-led to freemium and now a combination of sales-led and free trial.As of today combines a free trial, an interactive product tour, and a book-a-demo option in an intuitive way. Depending on the customer profile, one or more of these options will be emphasized during the customer journey.One of the things that was a big top...