Secrets to Success from Leadfeeder's Growth Model

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 day ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

Growth Machines: Combining Product-Led Growth and Sales

18 minutes 42 seconds

1 year ago

Secrets to Success from Leadfeeder's Growth Model | Pekka Koskinen

In the third episode of the Growth Machines podcast, I talk with Pekka Koskinen, Co-Founder of Leadfeeder (nowadays part of Dealfront). He explains how they developed a successful Product-Led Sales model long before PLG became a buzzword.Leadfeeder was founded in 2012 when Pekka and his co-founders hit a wall with traditional sales methods in their previous company. Right out of the gate, they embraced a Product-Led Growth model for Leadfeeder, drawing inspiration from successful American com...