Learnings From a 2-Year Journey Towards Product-Led Growth

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 week ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen

Growth Machines: Combining Product-Led Growth and Sales

18 minutes 55 seconds

1 year ago

Learnings From a 2-Year Journey Towards Product-Led Growth | Sindre Haaland, SalesScreen

In this episode of the Growth Machines podcast, host Vincent Jong speaks with Sindre Haaland, CEO of SalesScreen, about the company’s nearly two-year journey to launch a Product-Led Growth offering. Sindre discusses SalesScreen history, their sales gamification platform, and the challenges and strategies involved in shifting from a sales-led to a product-led approach. Key topics include the importance of internal alignment, the role of different team members in driving the project, ...