Introducing a self serve plan at Amplitude

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 week ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Introducing a self serve plan at Amplitude | Franciska Dethlefsen

Growth Machines: Combining Product-Led Growth and Sales

26 minutes 17 seconds

1 year ago

Introducing a self serve plan at Amplitude | Franciska Dethlefsen

In this first episode of the Growth Machines podcast, I talk with Franciska Dethlefsen, the Head of Growth Marketing at Amplitude. We discuss the recent experiences they’ve had launching the Plus plan, a new self serve option for Amplitude. We focus on how companies can successfully transition to a product-led strategy if they are doing sales today. Franciska shares insights about the process of building internal support for this approach, ensuring the product is actually ready to sell when t...