Enabling Self-Service in a Regulated Industry

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 week ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle

Growth Machines: Combining Product-Led Growth and Sales

21 minutes 3 seconds

1 year ago

Enabling Self-Service in a Regulated Industry | Andrew Davies, Paddle

In this episode of the Growth Machines Podcast, Vincent Jong hosts Andrew Davies, CMO of Paddle, to discuss how Paddle went from a product-led model back to a sales-led model to end up in its current hybrid state.Andrew provides insights into Paddle’s transition from a sales-driven model to an integrated product-led and sales strategy, the importance of understanding customer decision processes, and the challenges encountered in ensuring a frictionless user onboarding experience while mitigat...