Driving Growth and Go-To-Market Efficiency with PLG

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Growth Machines: Combining Product-Led Growth and Sales

Vincent Jong

19 episodes

1 week ago

Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Learn how to combine Product-Led Growth and Sales to grow a B2B business. We'll discuss case studies and talk with thought leaders in the PLG and growth community.

www.growthmachines.com

Marketing

Business

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Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas

Growth Machines: Combining Product-Led Growth and Sales

22 minutes 24 seconds

1 year ago

Driving Growth and Go-To-Market Efficiency with PLG | Jesse Ervin, Nylas

In this episode of the Growth Machines Podcast, host Vincent Jong speaks with Jesse Ervin, CRO at Nylas, about the company's journey from a sales-led approach to a hybrid product-led sales model over the past two years. Jesse introduces Nylas and describes how the migration from traditional sales to a product-led growth strategy has impacted the company's sales, customer acquisition, and internal processes. They discuss challenges faced, surprising insights, customer behavior monito...