In todays episode, I chat with Christina Exie - founder and creative director of athleisure brand EXIE, business woman, and a good friend.

In 2012 Christina won the fashion reality tv show 'Project Runway Australia'. In 2020 Exie Studios was created - a sustainable activewear brand, available in five stores across Australia, including the iconic style runner. In this episode we go behind the brand and the story of how Exie was created. We tap into how to create an authentic marketing strategy and what it is like being a creative director.

Christina's vision for the brand is to help women step into their strength and unleash their inner badass, all the while making the world a better place through her ethical and sustainable business model.

It was such a pleasure to listen to Christina's story, and gain insight into how she successfully grew her brand over the past few years!

You can find Christina and Exie at:

Instagram: @christinaexie @exiestudio

Discount Code: INVEST20 for 20% off

Website: www.exiestudio.com

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