What does it truly take to build a successful, lasting business in Switzerland? In this episode, we sit down with Henri Martin, a seasoned entrepreneur whose career spans over three decades, to uncover the secrets of the Swiss entrepreneurial spirit. Since starting his first venture in 1989, Henri has navigated the evolution of the business world, becoming a trusted digital transformation co-pilot for major European corporations and, now, a champion for the small and medium-sized enterprises (SMEs) that form the backbone of the Swiss economy. Tune in to learn: The core principles of a human-centered approach to digital transformation and why it's more about people than tools. How the challenges for entrepreneurs have both changed and remained the same over the last 30 years. The unique power of Switzerland's multicultural business environment and how it drives innovation. Why simplicity, focus, and asking "why" are the most powerful tools in a consultant's arsenal. Henri's actionable insights on building sustainable, resilient, and impactful businesses without getting lost in complexity. This conversation is a masterclass in pragmatic business strategy, resilience, and the art of staying focused on what truly matters. Whether you're a business leader, an aspiring founder, or simply curious about the Swiss model for success, this episode is packed with invaluable wisdom.📍Connect with Henri Martin: Damoa Website Henri's LinkedIn profile   Transform your work culture. Get weekly, daring and actionable ideas. 👉 Subscribe to the Growth Hacking Culture YouTube Channel or Follow Ivan Palomino on LinkedIn