Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.
All content for Growth Hack is the property of Papi Digital and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.
Stop Paying Influencers & Find Partnerships That Show Authenticity
Growth Hack
15 minutes 16 seconds
3 years ago
Stop Paying Influencers & Find Partnerships That Show Authenticity
Influencer Marketing is one of the most played out tactics in digital. Influencers posting with a picture of a product is what we usually think about when it comes to influencer marketing.
Users can see it coming a mile away. It feels so forced and unnatural. So does that mean influencer marketing doesn’t work?
The short answer is yes it does but it now requires creativity to make it work.
On this episode of Growth Hack we bring on Taylor Lagace to talk about creating authentic relationships with creators that leads to conversions.
Taylor is the CEO and Co-Founder of Kynship, an influencer marketing agency.
Taylor started his career in influencer marketing working at Athletes First, an NFL agency, where he was responsible for marketing on behalf of NFL stars, such as Aaron Rodgers, Clay Matthews, and Deshaun Watson. With his past experience, Taylor has been able to help companies go from nothing to millions in revenue in just a few short months.
For more episodes and information, visit us at www.papidigital.com/podcast
Link to Influencer Marketing Budget Calculator
Follow Papi Digital for Marketing Expertise and Insights on:
Facebook: www.facebook.com/PapiDigital
Linkedin: www.linkedin.com/company/papidigital
Instagram: www.instagram.com/_papidigital/
Growth Hack
Growth Hack was created to help you spend less ad budget and return more revenue. We show the realities of marketing online and how quickly you can turn around a poor performing campaign. The purpose isn’t to scare you away from digital marketing but to show you how to implement simple tactics to get your maximum return. These won't be boring explanations, they're real stories of where campaigns have either failed or succeeded and we explain to you why. The show is hosted by Julian Espinosa from Papi Digital, the podcast features interviews from industry experts as well as solo episodes where Julian diagnoses each step in digital marketing.
