Ever felt like you're hunting for unicorns in a forest full of deer? That's what B2B lead generation can feel like. You know the perfect leads are out there, but they seem just as mythical and elusive. In this episode, we dive into some common B2B Lead Gen challenges, the importance of marketing and sales team alignment, personalized messaging, and user experience, in addition to the art of navigating long sales cycles and complex buying processes. Remember, steady growth takes time and a strategic investment. --- Send in a voice message: https://podcasters.spotify.com/pod/show/o8-agency/message