
A seasoned marketer with nearly 25+ years of experience, Shannon has led the marketing team at CanadaHelps for over seven years and brings experience from working at leading brands and technology innovators including eSight Eyewear, Kobo, WIND Mobile, FedEx, and LEGO. She is currently General Manager, Donor Services & Brand Marketing (formerly CMO) at CanadaHelps.
In this episode Shannon shares insights from the 2023 Giving Report, which details the concerning changes in how Canadians are giving and 10 challenges facing charities today; along with her career journey and recommendations for nonprofits and charities.
Connect with Shannon on Linkedin: https://linkedin.com/in/shannonlyncraig
Connect with Daniel on LinkedIn: https://linkedin.com/in/danielfrancavilla
Growth for Good is hosted by Daniel Francavilla, Marketing Advisor & Brand Strategist. The show is produced by CreatorClub for Daniel Does Consulting.
Get more from Growth for Good at http://GrowthforGood.ca.
For support with marketing and more for your organization visit https://danieldoes.co.
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