Welcome to Growth Driver. We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.
If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Growth Driver. We’re the go-to content community for B2B leaders who are ready to reshape growth at their company. Every episode delivers deep discourse, strategic insight, executable innovation, and unshielded honesty—sourced from the best minds in B2B growth.
If you’re ready to take a front-row seat for the B2B growth overhaul, then you're in the right place.
Hosted on Acast. See acast.com/privacy for more information.
Theory & Practice, a special subseries within the Growth Driver podcast, is where John Common, CEO of Intelligent Demand, cuts through surface-level strategies and explores what truly drives B2B growth. Season 1 brought insights that challenged assumptions and transformed growth into more than just a metric—here are some of the standout moments!
From John Common’s advice to have the CMO, CRO, CEO, and CFO at the table for strategic planning to breaking down real growth goals, every episode challenged the status quo. With a call for courageous and wise decision-making, John reminds leaders that driving growth isn’t about waiting for a crisis but about proactively instigating change for long-term success.
As the industry shifts towards “efficient growth,” Theory & Practice continues to explore how many companies over-focus on short-term acquisition, ignoring the deeper fundamentals. John emphasized the power of alignment: connecting brand, demand, sales, and customer success by holding every team accountable for the unified message that speaks to customers with one voice.
Growth Driver is powered by Intelligent Demand. Visit intelligentdemand.com to learn more about how they can help your organization hit its growth goals.
Hosted on Acast. See acast.com/privacy for more information.
