In an industry where franchising dominates and customer loyalty is fleeting, Vikram Bhatt’s journey of building Enrich Salons into a 115+ location powerhouse challenges conventional wisdom. What started as a favor to help a friend has transformed into one of India’s largest company-owned salon chains, serving 1.4 million customers annually. But the real story isn’t just in the numbers. It’s in how a corporate finance executive revolutionized the Indian beauty industry through an unexpected combination of systematic processes and emotional intelligence. In this episode of Growth Diaries, Vikram joins host Sudheer Koneru to share the full journey, including how he pioneered subscription-based memberships, built a deep culture of stylist retention, and scaled smart by focusing on depth before breadth. He opens up about business discipline, emotional marketing, performance transparency, and the power of resilience, even during crises like COVID-19.