In this episode of the Growth Boss Podcast, host Gerrid Smith interviews SEO expert Jesper Nissen, who shares insights on the current state of SEO, effective link building strategies, and the impact of social media and AI on search rankings. Jesper discusses the importance of cloud stacks for local SEO, manual link building techniques, and the significance of anchor text. He also highlights the benefits of press releases, the emerging trend of Parasite SEO, and strategies for optimizing YouTube content. The conversation emphasizes the need for a strong online presence and topical authority to succeed in today’s SEO landscape.