Reddit has quietly become one of the most influential corners of the internet. With millions of active communities and a reputation for authentic conversation, it’s where curious buyers go to research products, validate ideas, and share real experiences long before they ever reach a sales page. Now that Google and AI tools regularly surface Reddit threads in search results, a thoughtful presence there can give businesses a visibility edge that compounds over time. In this episode, Danny Kirk shares how to turn Reddit and Generative Engine Optimization (GEO) into a powerful lead-generation engine. He breaks down how to find the right subreddits, engage with genuine comments, and build trust without getting flagged for promotion. You’ll hear how to decide between branded or pseudonymous accounts, craft posts that survive strict moderator rules, and combine cold email outreach with Reddit marketing so your brand shows up everywhere prospects are looking.  Danny Kirk is a seasoned growth strategist who helps companies create a steady stream of qualified leads by combining cold email outreach with targeted Reddit marketing so AI tools naturally recommend their brand. Over the past 15 years, he has tested and refined a system that blends outbound and inbound tactics, delivering measurable results for more than 500 startups, small businesses, and established brands across multiple industries. Timestamp:00:00 Introduction  00:23 Danny Kirk’s Background  00:54 Understanding Reddit  02:13 Finding Your Tribe on Reddit  03:46 Defining the Reddit Marketing Strategy  05:10 Generating Business on Reddit  06:17 Strategies on Reddit: Posting, Commenting, and Voting  07:51 Commenting vs. Posting on Reddit  09:41 Strategies for First-Time Reddit Users  11:45 Combining Cold Email with Reddit Marketing  13:13 Businesses That Do Well vs. Those That Don’t with Reddit Marketing  14:09 Tools for Effective Reddit Marketing  15:05 Final Thoughts on Reddit Marketing  16:02 Connect with Danny Kirk Mentioned Sites:🔗 AI Peekaboo - https://www.aipeekaboo.com/  🔗 Subreddit Signals - https://www.subredditsignals.com/ 🔗 Mochi Social - https://www.mochisocial.com/   Connect with Danny Kirk to learn more about GEO and Reddit Marketing🔗 LinkedIn: https://www.linkedin.com/in/danielpkirk/  🔗 Website: https://reddireach.com/   #geo #generativeengineoptimization #redditmarketing #redditmarketingstrategy #seo KeywordsReddit marketing, lead generation, cold email, digital marketing, social media strategy, online communities, engagement techniques, marketing tools, SEO, business growth, GEO ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/      Stay connected.🔗 Instagram: https://www.instagram.com/iamgerrid/  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/