Growing to a million dollars in revenue in your first year sounds impossible, but it’s achievable with the right foundation. It comes down to building a strong value proposition, making smart hiring decisions early, and creating systems that let you scale without outside capital. In this episode, Erik Huberman shares how he launched Hawke Media and hit seven figures right out of the gate. We talk about what set the company apart in its early days, how its unique selling point evolved, and why culture and innovation became central to long-term growth. Erik also opens up about leading as CEO, building a strong M&A strategy, and where he sees marketing headed in the future. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has helped scale over 5,000 brands and generated billions in revenue. He’s also the founder of Hawke Ventures, creator of the AI-driven Hawke.AI platform, and author of the bestselling book The Hawke Method. With a track record of building, scaling, and investing in businesses, Erik is recognized as one of the top voices in entrepreneurship and marketing today. Timestamp: 00:00 Intro   00:25 Background of Erik Huberman   01:08 The Story Before Hawke Media   04:50 Building Hawke Media: Early Days & Unique Differentiators   06:11 How the Unique Selling Point Has Changed Over the Years   08:04 Navigating Growth in the Early Days: Hiring & Team Dynamics   09:24 Recruiting Talent From Other Companies   10:32 Driving Innovation: Culture & Systems   13:24 Role as CEO   14:13 M&A Strategy: Acquiring Agencies for Growth   16:32 Looking Ahead: Future Trends in Marketing   17:54 What Is GEO?   20:12 Connect With Erik Huberman  Mentioned sites: 18:31 Gumshoe AI https://www.gumshoe.ai/  Connect with Erik Huberman to learn more about Business Growth 🔗 Website: https://erikhuberman.com/   🔗 LinkedIn: https://www.linkedin.com/in/erikhuberman/  🔗 Facebook: https://www.facebook.com/erikhuberman/   🔗 Instagram: https://www.instagram.com/erikhuberman/  🔗 X: https://x.com/ErikHuberman/  🔗 Podcast: https://podcasts.apple.com/us/podcast/hawketalk/id1534940129/    #entrepreneurship #startuplife #businessgrowth #scaleyourbusiness #brandbuilding ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith’s channel: https://www.youtube.com/@iamgerrid/       Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid  🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/  🔗 Website: https://gerrid.com/  🔗 Podcast Website: https://growthboss.tv/  🔗 Digital Marketing Website: https://fortressgrowth.com/