In this episode, Deanna Russo walks through the exact process she used to grow from 400 to 31,000 followers. We cover how to set a clear why, revamp your profile so it stops the scroll, craft a headline that works in the first 45 characters, and make your banner pull its weight. You’ll learn why thoughtful comments beat likes, how to build a consistent posting cadence, when to use stories vs education, how to write stronger hooks, and why adding an image can lift reach. Deanna also shares why she skips LinkedIn ad spend, what Premium actually helps with, how much time to budget each week, and the simple rules for commenting as yourself so relationships compound over time.