Summary

In this episode, Federico interviews Enrique Hoyos, CMO of Pexels, discussing the importance of data in driving growth, the integration of marketing and product strategies, and the unique challenges of managing a free content platform. Enrique shares insights from his journey in marketing, the significance of onboarding for contributors, and how qualitative insights can lead to better decision-making and retention strategies.

Takeaways

Enrique's role involves marketing, product monetization, and data management.

Marketing and product should work together to deliver value to users.

Pexels operates as a marketplace with two distinct audiences: users and contributors.

Cultural relevance in content creation is crucial for user engagement.

Team alignment and communication are ongoing challenges in organizations.

Data-driven design is essential, but intuition also plays a role.

Onboarding is critical for contributor retention and satisfaction.

Retention strategies can significantly improve user engagement and loyalty.

Qualitative insights from users can uncover the reasons behind data trends.