This episode with Jenny is everything you need to know about landing pages.

In this interview we look at:

- how many landing page you should create

- how to create a landing page that converts

- what goals to set for your landing page

- how to change your landing page strategy as your company evolves

- why your landing page is not ranking high on search engines

Jenny Shymon, a marketing manager with expertise in B2B and SaaS. Jenny has launched hundreds of landing pages in her career.

She shares her experience with Hotel Friend, highlighting the need for tailored landing pages for different customer segments and the importance of clear and concise messaging.

We also look at how to adapt your landing pages when your traffic comes from e.g. rating websites like Capterra.

Lastly we discuss tips to convert even when you don't manage to make a hard conversion goals, such as email sign-ups and webinars. Key Takeaways

• Crucial Role of Landing Pages: Landing pages are essential for B2B companies to generate leads and convert potential customers.

• Tailored Messaging: Tailor landing pages to different customer segments with clear and concise messaging for higher effectiveness.

• Rating Websites Matter: Websites like Capterra can significantly help build brand reputation and influence purchasing decisions.

• Softer Conversion Goals: Consider using softer conversion goals, such as email sign-ups and webinars, to educate and engage potential customers.

• Quality over Quantity: Focus on the quality of reviews rather than just the number of stars on rating websites to build trust and credibility.

Full episode: https://www.sparkr.co/design-is-marketing/ep-12

All the episodes: https://www.sparkr.co/design-is-marketing More on Sparkr: https://www.sparkr.co

Connect with the host: https://www.linkedin.com/in/federico-spiezia