Welcome back to Growth Architects, the podcast where we break down the strategies, tools, and insights mid-sized companies need to scale effectively. In this episode, I’m joined by Fabian Maume, a former founder who has mastered the art and science of digital marketing. With expertise in SEO, email marketing, and paid ads for B2B SaaS, Fabien now works with funds and investors to grow their portfolio companies.

Fabien shares his journey and offers powerful advice on building a robust marketing engine that balances acquisition and retention. Whether you’re a founder trying to crack product-market fit or a growing company fine-tuning your funnel, this episode is packed with actionable takeaways.

What We Cover in This Episode:

Why understanding product-market fit is crucial for startup success. SEO as a long-term strategy: how to make it work and when to expect results. Diversifying your marketing channels: why paid ads shouldn’t dominate your strategy. Using email marketing to re-engage churned users effectively. Breaking down the marketing funnel: awareness, activation, retention, and upsell. Leveraging niche keywords to improve SEO in competitive markets. The power of experimenting with messaging to re-engage users. How video content can enhance engagement on platforms like Quora. Why retention strategies are just as important as acquisition strategies. The importance of analyzing funnel metrics to optimize your efforts.

Keywords:
SaaS marketing, growth marketing, product-market fit, B2B marketing, SEO, paid ads, marketing funnel, email marketing, customer retention, marketing strategies

Takeaways:
Fabien emphasizes a holistic approach to marketing, where acquisition is only one piece of the puzzle. He highlights that:

SEO is a marathon, not a sprint—but the payoff is worth it. Paid ads are a great tool but should be part of a diverse strategy. Email marketing remains one of the most cost-effective channels for reactivating users. A well-structured funnel guides prospects smoothly through awareness, activation, retention, and upsell stages. Retention strategies are as vital as acquisition—they’re where long-term growth happens.

Listen to the episode now and subscribe to Growth Architects for more expert insights on design, strategy, and scaling your business. Don’t forget to leave a review and share the episode with a friend or colleague!