Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
31 episodes
2 weeks ago
#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...
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#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
Growth Activated | The B2B Marketing Leadership Podcast
48 minutes
3 weeks ago
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...
Growth Activated | The B2B Marketing Leadership Podcast
#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...
