A podcast for leaders who want to bring sustainable, predictable growth to their businesses.
Join host Matt Widdoes for engaging conversations with world-class growth experts across product, marketing, finance, and operations.
Visit MAVAN.com for more growth insights, case studies, and industry news.
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A podcast for leaders who want to bring sustainable, predictable growth to their businesses.
Join host Matt Widdoes for engaging conversations with world-class growth experts across product, marketing, finance, and operations.
Visit MAVAN.com for more growth insights, case studies, and industry news.
Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29
Growth @ Scale
52 minutes 23 seconds
1 year ago
Lifecycle marketing is a conversation | LaToya Bowlah, Director of Marketing, Anthology AI | Episode 29
LaToya Bowlah is a leader in digital transformation and customer lifecycle marketing. Her background also includes developing go-to-market strategies at prominent tech/high-growth start-ups including Nasdaq and Bloomberg Digital, as well as leadership roles at AnthologyAI, Bloomberg News, Ellevest, and others.
LaToya and Matt discuss:
* Striking the right balance between revenue growth and customer value is essential
* Investing in tech should be proportionate to your current growth and operational needs
* Lifecycle marketing sits at the intersection of data science, content, and automation
* Adapting to industry changes is crucial for any marketing leader
Chapters:
(0:00) Balancing Customer Value and Revenue in Lifecycle Marketing
(4:10) Innovating Digital Media with Dynamic Paywalls at Bloomberg
(5:40) LaToya Bowlah's Journey Through Marketing and Product Strategy
(8:47) Ethical Data Sourcing and Consumer Control in Predictive Modeling
(10:14) Strategizing Marketing Channels and Automation in Business
(14:58) The Misconception of SEO as a Silver Bullet
(17:01) Strategies for Effective Go-to-Market Execution
(18:12) Strategies for a Successful Go-To-Market Approach
(21:46) Defining Market Segments for Communication Platforms
(22:47) Optimizing Customer Lifecycle for Growth and Activation
(24:44) Strategizing Sales and Marketing for Scalable Business Growth
(26:39) Lifecycle Marketing's Impact on Customer Experience and Revenue
(28:17) Email's Enduring Intimacy and Importance in Digital Marketing
(29:47) The Underestimated Power of Email Marketing
(31:19) Maximizing Efficiency in User Acquisition and Lifecycle Marketing
(34:11) Misconceptions in Market Strategy and Investment
(34:52) Striking Balance in Customer Engagement and Revenue Growth
(38:43) Understanding Customer Relationships and Communication Strategies
(40:07) Strategizing Customer Engagement and Growth Loops
(43:28) Optimizing Fintech User Engagement Through Iterative Testing
(45:52) Strategies for Early Stage Founders to Adapt in Marketing
(49:22) Sales Success Without Technology: A Practical Approach
(51:05) Debunking the Silver Bullet Myth in Lifecycle Marketing
Link to Transcript
Growth @ Scale
A podcast for leaders who want to bring sustainable, predictable growth to their businesses.
Join host Matt Widdoes for engaging conversations with world-class growth experts across product, marketing, finance, and operations.
Visit MAVAN.com for more growth insights, case studies, and industry news.
