It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discove...
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It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discove...
#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace
Growth & Greatness eCommerce Podcast
48 minutes
3 years ago
#12 - How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace
We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers - influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs. While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for b...
Growth & Greatness eCommerce Podcast
It all started with one question: Why is there no brand that is destigmatizing and normalizing self-care for men? This is the question that co-founders Jon Shanahan and Devir Kahan seeked to answer with Stryx - a discreet men’s cosmetic and skin care brand aiming to help guys look and feel their best with ease & comfort. A radical problem needed creative solutions and Jon’s background as the founder & creator of The Kavalier, a menswear review site, came in handy when he discove...
