When growing your book of business, you can either build it from scratch yourself or join up with another advisor and purchase their practice. Today’s guest is most experienced in the latter, and he’s here to share the insights, benefits, and perils of buying (and selling) your business. Brad Amlin has put in more than 17 years in the financial services business. His primary area of expertise is financial, estate and tax planning, focusing on strategies that include the use of life insurance and investment vehicles. He works with both business owners and high net worth individuals. Brad has also been through numerous business transitions, both as the advisor buying practices and, more recently, as the one selling his own business. Listen in to hear how Brad built a $30 million AUM business to $150 million – and why he decided to sell. What You’ll Learn in This Episode:  How Brad sought out clients in his early days as an independent advisor (8:15) How Brad built Cornwall Wealth Management from $30 million to $150 million AUM (12:35) What Brad looks for in clients (24:45) How to help your clients through a business transition (28:50) Why Brad’s practice has both MFDA and IIROC advisors (31:30) Major challenges when undergoing a business transition (33:35)  Links and Resources:  Email Brad Cornwall Wealth Management The Personal Coach  Quotes by Brad Amlin:  “Success really revolves around the continuity of who the client’s dealing with.” “Even if you do want to, over time, rebrand the company, I think maintaining the brand… for a specified period of time post-transition really helps the continuity and maintains that client.” “I find the challenge to be maintaining confidence and maintaining that ‘up’ feeling in an environment that seems to be rapidly shifting through regulatory change.” While Brad started his financial services career working for a bank, he’s since had quite the career building and buying financial advisory businesses; at its peak, his practice had $150 million AUM. In his mid-forties, he decided it was time to sell his business to another advisor and get back to what he loves best: time and working directly with clients. Below, we’re sharing three key ideas from this episode: What Brad looks for in clients How to help your clients through a business transition Solutions to 3 major business transition challenges For the rest of the episode, find the podcast on iTunes or Stitcher, or hit the link above.